Understanding Digital Marketing
How important is digital marketing? An internal ad-hoc team culled from your traditional marketing team approach to digital marketing is akin to bringing a chainsaw to a heart transplant operation. It can be done but it will not necessarily leave the prettiest of scars.
There are a lot of moving parts in growing your online presence. Plus, in the same manner that classic branding must go hand in hand with your digital branding, so does your marketing effort. An understanding of both is a huge win. One huge differentiator though versus traditional marketing is that digital marketing is the most efficient cost-wise, most targetable, quantifiable and adaptable.
A google search for "digital marketing" offers 1,410,000,000 search results as of this writing. Just going through all of them to find your digital marketing solutions provider can set your company back to the stone age. Can you afford not to understand and appreciate digital marketing in this digital age for your online business? Short answer – no.